It was exciting to work on this product knowing that it would launch to millions of users. But the fun was met with plenty of challenges ranging from a limited backend to questionable reward fulfillment to strict partnership agreements—you name it. I focused on working closely with the product owner (aka master of the program) to establish a set of consistent templated flows that could enable redemption of any reward with the most clarity for the end user as possible. I also worked closely with our brand director to develop a very practical sub-identity that would sit nicely beside the upcoming digital rebrand. This program would go on to become the first published instance of the new Xfinity design system (which I also contributed to).